Digital Marketing Made Easy: A Step-by-Step Guide
Digital advertising. another one of those new, Fancy buzzwords you need to use to sound smart in meetings or is it the real deal?
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Maybe a better question would be: What's it?
This digital advertising manual will show you exactly what's what.
First hailed as a word in the early 2000's, electronic marketing Has ever been around much longer.
Like, WAY longer. About 100 years longer, to be exact.
What? Marconi?
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Yup. In 1896 he had been the first human to demonstrate a,"people Transmission of wireless signals."
This dude devised the radio.
Shortly after his little presentation in England, morse signals Were sent across open water.
And, while it might take another 10 years to the radio to reach The general public, it sure didn't take the creators long to realize they could use it to sell things.
The first live broadcast was out of an opera performance At the Met and figure what people did after it?
They purchased show tickets!
Digital marketing approach was created.
I bet you are surprised. I didn't mention smartphones, apps, Facebook ads or sites in any respect.
That's because electronic advertising has nothing to do with the internet.
As usual, Wikipedia does a crappy job at explaining: Digital advertising is an umbrella term for its targeted, measurable And interactive marketing of products or services utilizing...
Ugh!
I would like an easy definition I can recall! Here is just one: Digital Marketing is any form of advertising products or services that entails electronic devices.
That's why it has Existed for decades (because Electronic equipment have) and it does not necessarily have anything to do with articles promotion, Google ads, societal media or retargeting.
Digital marketing could be achieved both online and offline.
And, both types thing for a well-rounded digital advertising strategy.
Why electronic marketing matters
I really do.
As a young kid in California, my adventures from the back seat of Our car mostly alternated between:"Mom, when are we there?" , whenever one of these 10 foot billboards popped up on the side of the road.
Growing up with Indian parents, the answer to both of those would,
Sometimes, big brands would even start a billboard warfare, like this
In 2015, a lot of my clients still spent hundreds of millions of dollars on Billboard advertisements.
Unfortunately or fortunately, it's dead.
The Reason billboards, like the ones above, perish, is perfectly Illustrated in a single image of a Volvo.
Because, frankly, the future of driving will look like that:
Not one passenger will spend their time looking at the road.
Do me a favor, the next time you push and are giving a friend a Ride, take a peek in the passenger seat.
Only for a moment.
But in a universe where 9 percent of drivers are around the Phone one way or the other (calling or texting ), at any given time during daylight hours, how do we believe billboards have a long time?
If not the driver is considering the road any more, who's Supposed to find those advertisements?
And, that's not even contemplating self-driving cars, on which both Apple and Google are functioning (you know it's going to happen).
