Best Marketing Articles of All Time -
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Among the best ways to tell if a series or movie Is worthwhile is if folks never get tired of re-watching it. When it's the hit television series Friends or the classic film Forrest Gump, most people never turn down an opportunity to watch Ross pivot his sofa or watch Forrest develop to a ping pong celebrity -- even if they've watched it 27 times
Content advertising is in its own Infancy in comparison with film and television, but some of the greatest writers and publications in our industry have already crafted articles we revere as the Friends or even Forrest Gump of this space.
To pinpoint some of them Articles and share them with youpersonally, I asked nine marketers at HubSpot what their favourite advertising article is and the reason why. Have a look at the ones that they read on replicate.
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1. Harvard Business Review
"It is tricky to Select a single Marketing article as my favourite, but the one which has had a lasting impression on me is HBR's'What Creativity in Marketing Looks Like Today'. Mark Bonchek and Cara France do a great job distilling the wisdom of senior marketing executives from dozens of leading brands, varying from Old Navy into OpenTable. One of my favourite lines is that this one --'People are the new channel. The way to amplify impact is by inspiring creativity in others'. Finally, I'm a fan of anything HBR, and this piece in particular is a great one to check out if you want to find out more about what top brands do to stand out in the industry now."
2. Search Engine Optimization Is Back. Thank God.
Recommended By: Braden Becker, Senior Staff Writer in HubSpot, Historical Optimization
He Loves It:
"This article took a fantastic Position on search engine optimisation (search engine optimization ) and how search engines have stood the test of time as fresh channels split into a marketer's toolbox. Lots of articles assert the significance of SEO, but a number of them consider that the consequences websites like Google have on how the public finds, consumes, and hopes to see information on the web. The piece boldly defends the favorable function rank algorithms play in a market that's frequently saturated with exploitation and clickbait. It is something both customers and marketers can learn from, and I gained a whole lot of respect for New York Magazine after reading this."
3. 'We want those platforms to be wholesome': Why top marketers won't stop Facebook following 2018 scandals | Digiday
Recommended By: Amanda Zantal-Wiener, Senior Staff Writer in HubSpot, News & Trends
Why She Loves It:
"As somebody who lives a 'double life' as a marketer and a tech writer, I found this article both Intriguing and precious. It investigates Facebook's rocky year in the intriguing Background: one that is of interest to people who live from the trenches of the tech Industry and people who cover it equally. Throughout 2018, I studied and reported On the customer opinion toward and usage of Facebook, despite such occasions. But It's important to request an audience of marketers and growth businesses the same questions. This article does a fantastic job of this."
