Greatest Marketing Articles of All Time
Among the best ways to tell when A series or movie is worthwhile is when people never get tired of re-watching it. When it's the hit tv show Friends or the timeless film Forrest Gump, most people never turn down an opportunity to watch Ross pivot his couch or witness Forrest develop to a ping pong celebrity -- even if they've already watched it 27 times.
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Content marketing is in its infancy compared to television and Movie, but some of the best writers and books in our industry have already crafted posts we revere as the Friends or Forrest Gump of this space.
To Pinpoint a number of these articles and discuss them with youpersonally, I asked nine marketers at HubSpot what their favourite marketing post is and why. Have a look at the ones they read on repeat.
1. What Creativity Appears Like in Marketing Today | Harvard Business Review
Recommended By: Caroline Forsey, Staff Writer in HubSpot, Marketing Blog
Why She Loves It:
"It is Catchy to choose a single marketing article as my favourite, but the one who has had a lasting impression on me is HBR's'What Creativity in Marketing Looks Like Today'. Mark Bonchek and Cara France do a great job distilling the wisdom of senior marketing executives from dozens of top brands, varying from Old Navy into OpenTable. One of my favorite lines is that this one --'People are the new channel. The best way to amplify impact is by inspiring creativity in other people'. Ultimately, I am a fan of whatever HBR, and this piece particularly is a good one to check out in the event that you would like to find out more about what best brands are doing to stand out in the industry now." Search Engine Optimization Is Back. Thank God. New York Magazine - Intelligencer
Recommended By: Braden Becker, Senior Staff Writer in HubSpot, Historical Optimization
Why He Loves It:
"This article took a fantastic position on search engine Optimization (search engine optimization ) and the way search engines have stood the test of time as new channels break into a marketer's arsenal. A great deal of articles maintain the importance of SEO, but few of them believe that the consequences websites like Google have on how the people finds, consumes, and expects to see information online. The item boldly defends the positive role ranking algorithms play in an industry that's often saturated with manipulation and clickbait. It is something both consumers and marketers can learn from, and I gained a ton of respect for New York Magazine after reading this." 'We need these programs to become healthy': Why leading marketers won't stop Facebook following 2018 scandals | Digiday
Recommended By: Amanda Zantal-Wiener, Senior Staff Writer at HubSpot, News & Trends
Why She Loves It:
"As Someone who lives a'double life' as a marketer and a tech writer, I found this guide both intriguing and valuable. It explores Facebook's rugged year from an interesting lens: one that is of interest to those who reside from the trenches of this tech business and those who pay it alike. Throughout 2018, I studied and reported on the consumer sentiment toward and use of Facebook, despite these occasions. But it's important to request an audience of marketers and growth businesses exactly the very same questions. This article does a wonderful job of that." The Way to Become a Customer Acquisition Specialist | Brian Balfour
Recommended By: Christina Perricone, Content Marketing Strategist in HubSpot
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Why
"Marketing Has expanded into a field with innumerable designations -- simply calling a marketer isn't any more a sufficient reply to the question,'What do you really do?' Balfour explains how to build yourself into an essential, T-shaped marketer by minding your skills as you advance. This evergreen piece educates us that marketers are experimenters, risk takers, and problem solvers, demonstrating that almost anyone has the propensity to become prosperous in this field if they have the patience to build and adhere to a strategy. It is a gem for any marketer who is fighting to ascertain their route." An Incomplete Guide to Inclusive Language for Startups and Tech
Recommended
Why She Loves It:
"This Is post is a must-read for anybody who creates content. It is a reminder that the seemingly inconsequential choices we make about speech on a daily basis actually hold a good deal of power. Making content using inclusive language in your mind can look tricky or perhaps silly to some (especially when the word options seem modest ), but this article presents the question: why not just try?" Why Marketing Analytics Hasn't Lived Up to Its Promise| Harvard Business Review
Recommended By: Josh Chang, Senior Marketing Manager in HubSpot, Analytics & Paid Acquisition
Why
"I Love this article because while everyone knows marketing analytics is important, HBR illustrates the many challenges of performing marketing analytics directly so that it has a significant impact on the overall business. Many businesses suffer from having too much information and not knowing what to do with it. But in case you have the right information, systems, processes, and people in place, you can better make certain that marketing analytics is not wasted and contains a tangible and positive impact."
7. 4 Lessons We've Learned, at times the Hard Way, About Inclusive Marketing | Believe With Google
Recommended By: Sammi Kim, Associate Marketing Manager in HubSpot, Leadership Rotational Program
Why She Loves It:
"Written By the SVP of Global Marketing at Google, this report speaks to the importance of wikipedia advertising marketing. I was amazed by the way the very first lesson was that the diversity among marketers in Google directly affected their marketing campaigns. And depending on the post's third lesson on the importance of excluding stereotypes from marketing campaigns, I firmly believe that having diverse marketing teams will help run more nuanced, empathetic campaigns."
8. Reflecting On My Struggling to Build a Billion-Dollar Company | Moderate - Startups
Recommended By: Nate Medina, Associate Marketing Manager at HubSpot, Leadership Rotational Program
Why He Loves It:
"I Really like this article because it tells the intimate story of a founder who had ambitious dreams, but finally, did not pan out the way he anticipated. From the pursuit of trying to create a billion dollar company, but he learned that success isn't just about money. It is about creating something you are truly interested in rather than something that you pursue revenue with." The Strange Thing That Happens In Your Brain When You Hear a Great Story -- And How to Use It to Your Advantage | HubSpot Marketing Blog
Recommended By: Clifford Chi, Junior Staff Writer at HubSpot, Marketing Blog
Why I Really like It:
Don't worry, this is not a shameless plug of one of my blog articles Or perhaps of HubSpot. This past year, Joe Lazauskas and Shane Snow, marketing executives in Contently, wrote a book called The Storytelling Edge and they encouraged it by releasing among their book's chapters on our marketing website.
Anyways, this is my favorite marketing article because it uses Neuroscience to show that storytelling is much more than a trendy buzzword. In their excerpt, Joe and Shane weave in compelling psychological and neurological proof into a story about how storytelling is the very best way to capture people's attention, bake information in their brains, and forge close, private bonds. And in a market in which 5 percent of branded content attracts 95 percent of focus, their informative article makes you realize that content marketers can not just write listicles and supreme manuals anymore. We must tell gripping tales.
